Job Details

SVP / VP, Experimentation Lead, Transformation Group

Business Function:
Here at the DBS Transformation Group, we focus on nurturing the culture of the "World's Best Digital Bank" (Euromoney, 2016 & 2018) and Best Bank in the World (Euromoney 2019). Our approach is a combination of both science and art; we immerse our stakeholders in the world of design thinking and experimentation, drive rigorous creativity along our pipeline, and build connections between corporate entrepreneurs and start-ups. We are a cross-disciplinary team focused on the invention of solutions that will radically improve the way people live, work and play. We are passionate and committed to make banking joyful (while having lots of fun)!

About this role:
The Transformation Group's Experience Strategy team is looking for an experienced marketer to establish our Experimentation Centre of Excellence, this is a key tenet of our transformation agenda to build a start-up culture characterised by experimentation, innovation, and agile.

Responsibilities:

• Provide thought leadership to guide the bank towards experimentation best practices,
• Drive complex transformation initiatives to embed experimentation as the methodology to uncover growth opportunities, create delightful experiences, and improve productivity,
• Provide consultation to business teams in their experiment design, results analysis, and experiment ideation,
• Collaborate with business counterparts to integrate experimentation into the different stages of product development e.g. business case, budgets, MVP, release planning, customer feedback, and continuous improvements,
• Collaborate with technology counterparts in developing a product roadmap that enables a variety of experiment use cases across channels, reduces employee toil in experiment setup, and upholds scientific rigor,
• Design and manage programs to maximize adoption of experimentation capabilities by running broad base awareness programs and developing a community of practitioners,
• Establish governance frameworks to drive the experimentation agenda including capability development, adoption of capabilities, culture building, and KPI management.

• Leadership position in customer experience, digital marketing, or growth management with hands on experience running A/B testing, funnel optimization, CRM, performance marketing, SEO, or web/app design at scale,
• Significant experience managing senior sponsors and working team squads in a multiple-stakeholder environment,
• Ability to manage complex and competing priorities, conflict management and resolution skills are required,
• Able to drive an agenda and influence stakeholders outside of formal reporting lines is a must,
• A self-starter and collaborator that flourishes in a fast-paced, ever-changing, and deadline-driven environment,
• Structured analytical abilities, effective communication, and presentation skills,
• Experience working in Financial services / Fintech is a plus.